White Devils & Witch Hunts

Mayor Bloomberg wants to ban sodas over 16 ounces in restaurants & other fun places because people are too damn fat! And fat asses need to be taught a lesson

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Mayor Bloomberg: We’re Simply Forcing You To Understand’


I stopped drinking sodas (Coke, Pepsi, etcetc.) in the late 1980’s. So no, I don’t support the copious amounts of soda our society consumes. But I don’t support a ban and I do encourage rational thought on the topic of nutrition science and food politics. But the topic has less to do with soda and more to do with our dysfunctional food culture: hasty generalizations, faulty science, bullsh*t politics and bad reasons for making decisions on what to eat.

The problem with this witch huntwitch-hunt is that it’s misinformed, socially divisiedivisive and deluding; it can prevent people from becoming healthy because they’ll have false beliefs & food fears. Specifically on soda, sugar, carbs & weight regulation. And government infringement on personal freedoms, well that’s a whole can of worms…

Belief Summarized: Ssoda bad. sugarSugar bad. fructoseFructose really bad. People are too stupid to make their own decisions about what to eat.


“If you want to kill yourself, I guess you have a right to do it.’ Mayor Bloomberg

I’m sure you’ve noticed the recent surge of negative hype about sugar & carbs leading up to the proposed ban. Debunking all the nonsense on soda, sugar & carbs will require several posts; this one is on common sense & politics, the next post is nutrition.

Depending on who you ask, it’s the soda itself, the calories, sugar or high fructose corn syrup (HFCS) that is evil. Sugar is known as White Devil, Evil Sugar, Sweet Poison, and the TabaccoTabaco of 21st Century. Apparently it makes You Fat, Diabetic, Crazy, Stupid, yada, yada, yada;, got it?

letLet me nominate an evil force with greater powers. A villain who can be both solid and liquid, who can be as fine as dust or as hard as rock, and who lives inside of almost everything you eat.’-Fox News


War on Real Food Choices

Precedent –

personalPersonal choice, and therefore, attempts to regulate that choice amount to an infringement on personal liberty.

Get the picture? There’s a villain, you need protection, now obey my rules or else. Going beyond the beliefs, we have to ask a practical question:

Does A Soda Ban Make Sense?

Only if you haven’t thought about it...


  • You can purchase 2 or more smaller sodas, or get refills, or a desert with double the calories. Or you can go down to the corner deli – where you can also get cigarettes, alcohol, ginormous energy drinks or the same size drinks with far greater calories – 24 hours a day. And if you know where to go & how to ask, you can get Four Loko. Also, you can get 50 ozoz. sodas at 7-11.
  • The ban wouldn’t apply to diet sodas, fruit juices, dairy-based drinks or alcoholic beverages. Yet obese people drink diet soda. Ironic, don’t you think?  http://www.sciencedaily.com/releases/2011/06/110628133020.htm
  • Blaming *one* item for a *complex* issue (obesity, diabetes) doesn’t make sense. It’s oversimplified and misses important points involved in obesity: epigenetics, infant development, diet, metabolic health, lack of sleep, sedentary timeism, TV time, are all involved.
  • Yes, people today are drinking a ridiculousredonkulous amount of soda – ‘in 1822, we ate the amount of added sugar in one 12 ounce can of soda every five days, while today we eat that much sugar every seven hours’. However, Americans aren’t consuming more calories from soda or sugar compared to calories from other foods. The bulk of calories in the US diet come from flour, cereals & grains. Next in line isare the industrial fats & oils (cooking oil, margarine, salad dressing) which), which is what we really should be discussing here if the topic is reducing obesity or improving health. http://wholehealthsource.blogspot.com/2012/02/by-2606-us-diet-will-be-100-percent.html
  • Total calories in a 16 ozoz. soda is roughly the same as 7 ozoz. red wine (1.5 glasses). So is it the calories or is it one particular food item that’s more dangerous than others?
  • Food establishments that don’t comply would face fines of $200. So punishing business owners for the imaginary crimes of customers? Yeah, makes sense.

Do Food Bans Work?

Prohibition and restricting foods doesn’t work, in case you haven’t noticed. Restricting foods make them more appealing to most people. Most people fail when restricting calories (dieting).

Even if the ban is passed, it won’t matter. US Government nutrition programs fail in many areas, but in this case when removing soda from schools. A few years ago, Main instituted a policy of limiting sodas in high school:

‘Programs that feel intuitively correct and good aren’t necessarily so when they work from unsupportable premises as to the causes of obesity and chronic diseases. Given the massive resources, and increasingly intrusive interventions for students and families as school and government officials attempt to monitor and control what young people eat in schools, parents and tax paying consumers might begin insisting on some evidence before continuing to support these programs.’

She Blinded Me With Science

The proposed ban got Big Soda up in arms and they came out swinging: lots of epidemiological studies ‘proving’ soda is fine, no cause for alarm here folks. But the science is complicated, for example, epidemilogicalepidemiological studies show correlation, not causation. And many studies are funded by Big Soda. These are only a few reasons why you can’t form an opinion with this type of info.

And we need more than information our gut feelings or what we intuitively believe about sugar & why people are overweight/obese. We need better information. So I looked deeper than mainstream media and found this:

In 2009, a team of researchers from the UAB School of Public Health and Purdue University reviewed five randomized trials that studied the effect of drinking sugar-sweetened beverages on body weight.

‘We found no significant effect on overall weight reduction as a result of reducing intake of sugar-sweetened beverages. Since this was published, two other randomized trials have been published, and neither showed large effects on weight change.” Kathryn Kaiser, Ph.D., UAB School of Public Health and Purdue University.

“People make their own choices and we can’t force them into those decisions. A public health effort must be made so they can better understand the consequences of their choices,” Suzanne Judd, Ph.D.

Kaiser and Judd have no financial interest in, nor have received payments from, any food or beverage company.

A Virus of the Mind…

Let’s be clear, there is a much larger social & political issues at hand than just a simple soda ban. They are already considering popcorn, coffee drinks, etc. And other cities (Cambridge, Mass) have followed suit.

“We need to move Mayor Bloomberg’s effort beyond the five boroughs to all 50 states. Junk drinks are a leading cause of an obesity and excess weight crisis that affects nearly one of every three kids in the United States and half of all kids in poor, rural areas,” President of the California Endowment

Now that’s only part of the story, but here is a critical element, more important than the ban, you really need to know:

War on Real Food Choices

‘War’? Aren’t you being dramatic? I dunno. For the crime of CHOOSING WHAT TO EAT, we’ve seen SWAT & FBI raids, guns drawn, arrests, property destruction all on small-scale family farmers. Oh and wasting tax dollars, protecting corporate interest, propaganda to instill fear & compliance, all that seems kinda warish to me…

The soda ban issue is part of a much larger conversation about our personal choices. Attempting to regulate that choice is an infringement on personal liberty. Think I’m an ‘alarmist’ for saying that? I’m not,not; I’m informed and quite reasonable, but pissed.

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Put the kale chips down and step away from the fridge!

Five government agencies raid health food store in Venice Beach, CA. Because hippies are a real terror threat... http://en.wikipedia.org/wiki/List_of_gangs_in_Los_Angeles,_California


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Suspicious Activity

After a two year expensive, exhaustive undercover operation, including multiple armed raids on an Amish farm, FDA agents and a team of ten federal lawyers, charged the Amish farmer with what he openly admits: that he is selling fresh (raw, unpasteurized) milk to customers who knowingly carry the milk across state lines.

These are only two examples. If you don’t know what’s going on, please see these links:

 • http://hartkeisonline.com/food-politics/small-farms-vs-big-government/

 • http://grist.org/article/food-five-tips-for-surviving-a-raid-on-your-farm-or-food-club/

 • http://articles.latimes.com/2010/jul/25/business/la-fi-raw-food-raid-20100725

 • http://cheesemakinghelp.blogspot.com/2011/11/raid-at-quail-hollow-farm-in-nevada.html

 • http://www.theatlantic.com/health/archive/2011/08/the-latest-raw-milk-raid-an-attack-on-food-freedom/243635

 • http://www.farmtoconsumer.org/

 • http://www.foodpolitics.com/

 • http://farmageddonmovie.com/

And no, it’s not a conspiracy;, it’s blatant. It’s policy. It’s outrageous.


And it’s not just our food choices being infringed upon,upon; it’s also our freedom of speech. Bloggers and practitioners who educate on the importance of locally farmed, whole foods are being threatened with censorship:

 • http://www.forbes.com/sites/michaelellsberg/2012/07/10/american_dietetic_association_2/

Nutrition is like Religion

Someone’s telling you a fable in order to influence you. There’s hope and fear. There’s a villain, and a victor. There’s dogma, delusion and demons. There’s hierarchy keeping everyone in check. There are zealous cult groups vying for your membership. There’s a dramatic story line that instills fear of punishment (stigma, disease, obesity), subordination to authority (FDA) and division in society. If you disagree or disobey the FDA, you will be marginalized and mocked as a heretic, infidel,infidel harassed or arrested. You can even have your food & your livelihood destroyed.

The social reward is being part of the in group who get to feel right, have everything conveniently packaged for them and live under protection from authority figure (as long as you do what you’re told).

To give you some perspective, the Dead Soil Scrolls (FDA holy book) offers these pearls of wisdom:

  • There is No Right to Consume or Feed Children Any Particular Food
  • There is No Generalized Right to Bodily and Physical Health
  • There is No Fundamental Right to Freedom of Contract

The witch huntwitch-hunt on consumer choices and the bigotry towards nonconformists of state health/nutrition policy is part of the corporate crusade. There are better targets in this ‘war on obesity’, like soda and most junk food manufacturers, unscrupulous marketing, corrupt corporate with impunity, and FDA incompetence:

The Food Industry is Ripe for Scrutiny

How Corporate Power Directs and Constrains the FDA, Harvard Law School

New England Journal of Medicine editor: “No longer possible to believe much of clinical research published”

“It is simply no longer possible to believe much of the clinical research that is published, or to rely on the judgment of trusted physicians or authoritative medical guidelines. I take no pleasure in this conclusion, which I reached slowly and reluctantly over my two decades as an editor of The New England Journal of Medicine.”

Banning soda and demonizing a food, is unsubstantiated, unnecessary. Armed raids on small family farms isArmed raids on small family farms are a tragic waste of resources and money with a criminal focus. We can stop this egregious trespass on our freedom simply by learning, sharing, teaching, refusing and rejecting the story line. Question everything. Be skeptical, not cynical. Speak up. Demand more. And most of all,all support your local farms. JERF!




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